When writing your business objectives you should be considering what are the key goals/objectives for the business over the next (usually) 3 years. This should be split up over several areas; business objectives, financial objectives, and personal objectives. Each of these should form part of your objective selection strategy and should involve the S.M.A.R.T. principle in that each of your objectives should be:
Specific, Measurable, Achievable, Realistic and Time Framed.
Defining Business Goals and Objectives
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