Executive Summary Format

While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write. You need to have “the feel” for the overall content of the plan before you can begin to summarize it.

The purpose of this summary is to provide your readers with an overview of the business plan.

Think of it as an introduction to your business. Therefore, you will include summaries of:

  • A description of your company, including the products and/or services you offer,
  • Your mission statement,
  • Your business’s structure and management set-up,
  • The market(s) you will be operating in and your target market(s),
  • Details of your marketing strategies, and the marketing mix (the 4 P’s),
  • Details of your major competitors,
  • A snapshot of your operational plans,
  • A snapshot of your financial projections and plans.


You should end with a summary sentence that convinces the reader that your plan is doable and a winner!


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