Useful Links (Market Research)

Market Research provides answers to questions such as:

1. Who are your best customers and prospects?

2. How does the 80/20 rule (that 80% of your profits come from 20% of your customers) affect you?

3. How do they perceive your products and services?

4. What do customers want from a business like yours?

5. How can your business satisfy the needs and wants of these customers?

6. What is the potential of this market?

7. Should you market products, services, or both?

8. How do these customers find you (and your competitors)?

Please follow the links below to some helpful sites that provide further information on market research.

Australian Bureau of Statistics

IBIS World

Market Research & Statistics

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